GCSRW adopts a new look

By Susan Keaton, GCSRW Communications Director

Forty years after the launch of feminist magazine Ms, four decades after Congress sent the Equal Rights Amendment to states for ratification and 10 quadrennia after the United Methodist Church established the General Commission on the Status and Role of Women, the agency has updated its logo.

GCSRW's new logo

GCSRW’s new logo

GCSRW’s 1972 logo

The traditional logo, in use since the agency’s beginnings, had a look that was iconic in those early days of the modern U.S. feminist movement. It featured a woman’s symbol superimposed on a blocky cross, both in white relief on a background of purple, a traditional color of the woman’s movement dating back to the suffragists.

The new GCSRW symbol retains the color and a block-style cross but also uses a circle and another cross to suggest the woman’s symbol incorporated into it.  It’s a cleaner, fresher look that nevertheless honors the agency’s historical mission.

“We at the General Commission see our mission for the full participation and inclusion of all women in the life of the church as alive and deeply needed by the church,” said General Secretary Dawn Wiggins Hare.

“Our board and staff recognize that we have an incredible heritage and with that comes the responsibility of carrying the mission of the GCSRW forward,” she said. “In addition to the symbolism that our new logo brings, we are hopeful that the very fact of its renewal gives hope to the women and men of the United Methodist Church that our mission will continue to be identified as a core value of the church.”

The agency will introduce the new look gradually, as supplies of letterhead, brochures and other items are depleted and need to be reordered. A redesign of the agency’s website in coming months will incorporate the new logo, too.

So what do you think of the new logo? Post a comment and let us know.

Advertisements

2 thoughts on “GCSRW adopts a new look

  1. I wish the woman’s symbol was more prominent in new logo – that’s what was important and distinctive about former logo – why need for a change?
    Rev. Nancy Miler, elder East PA Conference since 1981 (yeah, an old-timer!)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s